As a Creative Director,
I focus on developing
meaningful connections
between people & brands.
As a Creative Director,
I focus on developing
meaningful connections
between people & brands.
Creativity in advertising is the result of mixing knowledge, general culture, experiences and a lot of thinking to come up with unique ways of transmitting a value proposition, relevant to your target audience.
20+ years of experience
I have been building brands in several countries for many different cultures, successfully learning their “language” every time, including:
- Venezuela
- Dominican Republic
- Panama
- Guatemala
- United States
Even though most of those ‘languages’ were Spanish, each one had very unique and different ‘codes’.
the process
I am known for my capacity to “go deep” with clients until becoming an expert in their business, in order to develop on-point creative strategies and mind blowing campaigns.
1. Strategizing
The first step in order to create an effective concept
2. concepting
Putting all the pieces together to develop a strong message that can hold together throughout all media
3. STORYTELLING
Telling the concept in a meaningful way, making it special and unique to properly work for every different media